Company

Ten years ago, Ideaworks Labs started developing mobile applications.
It was great fun, but the tools sucked.
Porting between platforms and handsets was stupidly painful.
Five years ago, we decided to solve the problems for ourselves.
So we built Airplay to make our lives easier.
Then people started asking to buy it.
So we spent another 2 years turning it into a professional SDK.
Now everyone can download Airplay.

Ideaworks Labs is now a global company. But at heart we're still a group of developers, making products for developers.